THE COMMUNITY
OVER 20,000
MILLENNIALS HAVE BEEN
POSITIVELY IMPACTED
TO DIGITAL COMMUNITY
THE COMMUNITY
A community is commonly considered a social unit (a group of people) who have something in common, such as norms, values, identity, and often a sense of place that is situated in a given geographical area (e.g. a village, town, or neighborhood). Durable relations that extend beyond immediate genealogical ties also define a sense of community. People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at largeAlthough communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level)
THE HARD TRUTH
60%
AWARE TO DIGITAL COMMUNITY
30%
PASIVE PEOPLE IN COMMUNITY
7%
DOESN'T CARE ABOUT IT
A community is commonly considered a social unit (a group of people) who have something in common, such as norms, values, identity, and often a sense of place that is situated in a given geographical area (e.g. a village, town, or neighborhood). Durable relations that extend beyond immediate genealogical ties also define a sense of community. People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at largeAlthough communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level)